Kristan Hamill

I founded GoSmart Travel to help people discover trips they love and give travel advisors the tools and support to build successful businesses.

My love of travel began growing up in Saudi Arabia and exploring the world with my mother, a tour guide for the International Women’s Association. Those experiences taught me that the most memorable journeys come from connecting with places, cultures, and people.

In 2019, I entered the travel industry as a franchisee with a nationally recognized brand. Our operation became the brand’s fastest-growing that year. When COVID-19 brought travel to a standstill, I saw an opportunity to build a more flexible agency where advisors could work remotely and keep more of what they earned. I established GoSmart Travel, redirecting former franchise royalties into advisor compensation and support.

Today, we’re expanding that vision with the GoSmart app, bringing travel inspiration, collaborative planning, and booking into one place. Travelers can discover ideas from real travelers and specialists, save their favorites to boards, share with friends and family, and turn those ideas into their next trip. They can book hotels at member prices or work with a GoSmart specialist for personal guidance.

We’re building technology that makes travel more personal, using AI to help travelers explore what fits their style and help advisors work more effectively. My goal is to connect the excitement of discovering a place with the expertise and support to get there.